Guide to Shaving

THE COMPLETE GUIDE TO A GREAT SHAVE Wet shaving provides a closer shave with less irritation to your skin than dry shaving. For the optimal wet shave, follow these steps and transform your shave from a daily chore into the ultimate grooming experience. 1. WASH WITH FACIAL CLEANSER The wet shaving process begins by weakening […]

Groom yourself like a man

DO WOMEN LIKE MEN WITH BEARDS…OR WITHOUT? Stop right there. This is the wrong question. Sure, you can probably dig through the scientific literature and find some research papers that say that an XYZ facial hair pattern appeals to some women under ABC conditions. But the real reason you are contemplating this question is not […]

Beard Love

BEARDS ARE BACK IN A BIG WAY: WHAT IS UNDERLYING THE TREND? Even if you do not live in Fort Green, Brooklyn or Los Feliz, California, you have probably noticed that more and more of your friends and colleagues (people whose aesthetic judgments you respect) are trying out the bearded or mustachioed life. Maybe you […]

Why Even Shave?

WHY DOES SHAVING EVEN MATTER? WHO CARES? It would be cool to take a time machine back to the turn of the 20th century, before mass manufacturing came to define our culture, and see what people back then would say about our modern obsession with savoring quotidian acts, like shaving and beard grooming. Back then, […]

The Small Batch Difference

THE SMALL BATCH DIFFERENCE WHEN IT COMES TO SHAVING PRODUCTS: HYPE OR REALITY The ubiquitous love for all things “farm to table” and “local and sustainable” may sometimes seem over the top. But our collective passion for growing things like organic rooftop kale is obviously a positive development for society. We did not evolve to […]